Why We Chose “Performance Firearms Training”
People often ask why we didn’t choose a name like Defensive Firearms Training or Tactical Firearms Training. The answer is simple: those terms describe only one slice of what shooters actually need.
Defense alone isn’t enough
In my years training unarmed defense, one lesson was always clear—defense by itself doesn’t win. In competition, a block or counterstrike didn’t earn points; it only neutralized the opponent’s action. To score, you had to take initiative, apply combinations, and stay on the attack. Firearms are no different. Defense matters, but it’s not the whole picture.
Tactical training assumes you’re already at peak readiness
I personally love tactical training. It’s challenging, dynamic, and valuable. But tactical scenarios assume you’re already at high alert, aware of the threat, and mentally switched on. Real life rarely gives you that advantage. Tactics matter—but they’re only part of the equation.
Marksmanship is the foundation everything else rests on
Your boss once said something that stuck with me: during a police officer’s encounter with trained, armed criminals, it was his marksmanship—not tactics, not gear—that ultimately won the fight. There’s a saying: “You can’t be too good‑looking, have too much money, or too much ammunition.” But based on what we see in training, you also can’t have too much skill to make the most of the ammunition you have.
Performance is the integration of all three
True capability comes from combining:
Marksmanship – the ability to place accurate, accountable shots
Defensive skills – the ability to protect yourself under pressure
Tactical understanding – the ability to make smart decisions in dynamic situations
That integration—maximizing your ability across all three domains—is what we train. That’s why we chose the name Performance Firearms Training. Because performance is what keeps people safe, confident, and capable.